An interesting piece was published today on Zenith confirming that the UK water cooler market is shrinking in terms of combined turnover.
While there has to be debate in some of the figures quoted in the article (especially the plumbed water cooler – POU – revenue), there is no doubt that this is how most water cooler companies are currently feeling
The focus on many water cooler companies in the UK has for too long been simply about bottled/plumbed water coolers, and from this report you can see that this is a stable (potentially slightly declining market).
However the wider market for hydration solutions still has a lot of growth potential in it. Water filtration in the home is a huge potential area of growth and one that companies with scale such as Virgin are now entering.
So although the traditional core UK water cooler market is still contracting, there are lots of room for growth for companies looking to look beyond the bottle/bottleless and into the wide potential of providing hydration solutions.